iProspect Romania achieves coveted Google Premier Partner status

iProspect Romania becomes, starting 2022, Google Premier Partner, status granted exclusively to Digital Google Partner agencies placed among the top 3% at national level according to a series of performance criteria.

The designation of iProspect as Google Premier Partner follows the agency's annual results in terms of ability to develop existing customers' digital advertising investments and attract new customers, as well as the ability to retain the customer base.

Other criteria considered when granting this status were the degree of diversification of the tools used, using combination of Google products focused on achieving results for customers, as well as the annual volume of advertising investments managed by the Agency.

The recognition offered by Google places iProspect in the top of the best performing 3% of digital communication agencies in Romania  in terms of business growth the retention rate, the retention rate of customers and the use of Google products at the highest performance standards.

iProspect is a media agency, that offers end-to-end media strategies, and has specialized capabilities in offering strategy, optimization and implementation services of Google Ads, Programmatic advertising, SEO (Search Engine Optimization), Paid Social Media and custom data reporting services for customers in Romania.

"We are proud to have been named Google Premier Partner, especially since now the criteria for granting this special status are much harder to meet than in the past. We want to thank our customers for the trust they give us every day and we thank Google Romania for their support. Receiving the status of Google Premier Partner is proof of the hard work of the entire iProspect team and the result of our constant efforts to improve ourselves and deliver the best possible results for our customers", says Sabina Nicolescu, Head of Digital Performance, iProspect.

In February 2022, Google recognized the achievements of its top digital marketing partners around the world by granting Premier Partner status as part of the new Google Partners program. For 2022, the program has undergone significant changes, ranging from redefining, through new and advanced requirements, the conditions to be met, to offering new benefits to holders of the status of Premier Partners to support customer growth and success through Google Ads.

iProspect is part of a select Group of Premier Partners in Google partners, designed for advertisers and third parties who manage Google Ads accounts on behalf of other brands or businesses. The mission of the program is to support companies by providing them with innovative tools and resources to help their customers succeed and grow online.

About dentsu

Part of the dentsu group, dentsu international operates under six leading media brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen and Merkle – all of which are supported by specialized divisions and scalable services. dentsu international helps its clients win, retain and develop their best customers, as well as achieve significant progress in their own businesses. With the best services and solutions in areas such as media, customer experience management (CXM) and creative services, dentsu international operates in over 145 markets around the world, with over 45,000 dedicated specialists.

In South-Eastern Europe, dentsu is present with the Carat, dentsu X, iProspect and Isobar brands and through its specialized customer divisions, featuring a force of over 300 professionals, operating in 10 markets: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, Slovenia and Romania.