The industry has over-optimised for short-term performance. The Brand Reset proves what many marketers instinctively know: attention doesn’t just drive clicks and short-term uplift, it builds long-term brand equity and sustained growth.
Built in partnership with Kantar and Lumen, and based on one of the industry’s largest video effectiveness datasets (40,000 respondents across the UK and US), this study introduces a new framework for growth in the Algorithmic Era. For the first time, it quantifies how next-gen video platforms, formats and types of attention deliver real business outcomes, and the impact of a single exposure.
In the report, you’ll discover how digital video drives multi-year brand growth, why voluntary attention outperforms forced exposure, the evolving role of Connected TV vs Linear TV and how to balance brand and performance to unlock growth.
Download The Brand Reset to access the evidence, framework and planning implications you need to turn attention into measurable business outcomes.
