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Prompted brand awareness
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Shift as an expert in Cloud Solutions
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Shift as transformation partner
Challenge
Workday faced significant challenges in boosting awareness metrics within EU markets, struggling to gain traction and recognition among key industry players.
Brand tracker data showed us that Workday was perceived as an "outsider," with difficulties connecting with customers on a cultural level.
Insight
Our strategy focused on forging bold cultural connections beyond the traditional work environment. This involved creating relatable and culturally resonant touchpoints that would appeal to the target audience.
Solution
The approach included shortlisting high-profile sponsorship opportunities with Formula 1, Borussia Dortmund (BVB), and the Superbowl. Our amplification plan supercharged these sponsorship activations to maximise visibility and impact, effectively bridging the cultural gap and elevating Workday’s market presence.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
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The Everything Book
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Foot Locker
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