Challenge

In today’s digital age, it is difficult and costly to get consumers’ attention. But mobile games are huge with today’s youths, who play games and order food in parallel. KFC wanted to connect gaming and ordering, transforming players into brand consumers.

Solution

KFC introduced “Gaming Commerce”, bringing retro games to WeChat connected directly to KFC’s delivery system where the better your game scores, the better the KFC discounts and coupons you can receive. But no matter the final scores, gamers could order KFC directly in the game itself. To achieve further rewards, players could invite WeChat friends or order a KFC Gaming bucket to score points and get lives.