Irwin Mitchell was continually recognised as a leading provider of legal services, that delivered client-centric customer services coupled with deep customer empathy. However, in a category dominated by no win no fee communications, the company needed to separate itself with a new positioning that highlighted its unique way of working.
We spoke to a wide range of Irwin Mitchell customers, and we discovered the powerful ways that Irwin Mitchell supported them along their legal journey with ‘a human touch’. We wanted to create a campaign that went far beyond advertising, and truly demonstrate how Irwin Mitchell walks the talk.
We are incredibly proud to have created one of the most inclusive campaigns ever produced with:
- Audience Strategy to map complex decision-making unit
- Value proposition and messaging development to create relevancy and differentiation
- Campaign strategy, creative platform, production and roll-out
- Positive impact on a number of people’s lives, breaking industry barriers in disability
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