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Video view-through rate
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Rise in comms awareness
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Increase in enquiries
Challenge
Having developed a new brand positioning, ‘Expert Hand. Human Touch.’, Irwin Mitchell needed to increase brand awareness to key audiences. In a highly rational and regulated category, with little distinction between key players, we needed to create cut through and differentiation.
Insight
Our Superpowers Index showed us a key commonality across Irwin Mitchell’s diverse audience set: How critical it is for brands to truly “walk the talk” on societal commitments to ultimately drive purchase decisions.
Solution
Long-term responsible business strategy is core to Irwin Mitchell’s new positioning. So, we created the most inclusive campaign production ever – filling more than 60% of production roles with disabled talent, and bringing onboard leading industry names such as Rankin to mentor them.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
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