Challenge
Millions of women in Africa walk hours a day for clean water to keep their families alive. It’s a journey that can be eradicated, but not without help. Brita and ME to WE wanted to connect North Americans to this humanitarian issue and promote their specially marked reusable filtered Brita water bottles that provide clean water to someone in Africa for a whole year.
Solution
On World Water Day 2019, we released a 4 hour and 17-minute film of a real woman’s daily walk for water — as a pre-roll ad on YouTube. At any point in her journey, viewers could ‘End her walk’ by clicking an embedded button that linked to purchase the specially marked Brita water bottles. Using first-party data from YouTube and Google, we amplified our message to target audiences leveraging gender, age, education, and interests such as nutrition, social responsibility, travel, home appliances and more.
Results
The Walkumentary campaign exceeded industry norms with a 49% view rate and a 9% lift in sales over the previous year during the promotion period. It also won the Best Response-Driven Campaign at the inaugural YouTube Awards, and Gold in Consumer Products Engagement at the 2019 CMA Awards. Overall, the Brita and ME to WE partnership has provided over 55,000 people in Kenya with access to clean water.
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...