Adobe has an enviable product suite, with products that change how customers do business. However, product messaging wasn’t always easily translating quite how Adobe could inspire new ways of working.
We discovered that customers wanted help to do their work, asking for solutions to their pain points – rather than having to make those connections from product messaging themselves.
We positioned Adobe as the enabler for creativity and productivity in the modern workplace with:
- Customer-centric content strategy guideline and playbooks
- Development of creative platforms and a comprehensive suite of full-funnel thematic, needs-based content
- Integrated campaign delivery via dentsu B2B media engagement
Foot Locker
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U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...