How can brands use emerging technology to deliver better marketing outcomes?
Forget the fads—brands need to understand the fundamental shifts that digital technologies are creating in the business landscape. From data and artificial intelligence to virtual reality and blockchain, the latest tech innovations are rewriting the rules of competitive advantage.
From Novelty to Necessity: Predictions for Marketing in the Machine Learning Age
How is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of this new technology?
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Technology
Isobar: Augmented Humanity Trends Report 2019
Written Isobar's innovation and strategy experts, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018.
Technology
From Novelty to Necessity
How is machine learning impacting business models and what are the implications for marketing? This white paper is essential reading for brands looking to understand the transformative power of thi...
Technology
Virtual Reality
Isobar has developed a way to measure emotional responses to virtual reality experiences. What does this powerful new capability mean for companies who work with us?
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