Dentsu Aegis strengthens digital performance offering in France with the acquisition of Wasabi Analytics

Dentsu Aegis Network today announces the acquisition of Wasabi Analytics SAS (“Wasabi Analytics”), a leading French web analytics agency. Wasabi will be fully integrated into Dentsu Aegis Network’s digital performance agency iProspect, further strengthening the brand’s data consultancy offering in the market.

Founded in 2009 and headquartered in Paris, the agency provides in-depth web analytics and measurement tools to high profile clients including PhotoBox, BNP Paribas, Betclic, Humanis, the French Football Federation and Malakoff Médéric. From consulting to operational deployment, Wasabi Analytics offers a full range of online performance services and is on of the only independent agencies in France with the status of Google Analytics Premium Authorized Reseller.

Following the acquisition, Sébastien Manaches, Founder and CEO of Wasabi Analytics, will become Head of Web Analytics of iProspect France, and report to Benjamin Tancrède, Managing Director of iProspect France. The Wasabi Analytics team will join the iProspect’s office in Paris from 1 October 2016.

Thierry Jadot, CEO Dentsu Aegis Network France, Benelux, and MENA commented: “We are delighted to welcome Wasabi Analytics to our network. More than ever, understanding the data in digital ecosystems is a key success factor in our industry. Bringing Wasabi Analytics’s strong site centric capability to anticipate changes in consumer behaviour, will enable us to continue to enhance our offering in France and deliver best in class integrated services to our clients.”

Pierre Calmard, CEO of iProspect France said: “This acquisition is an important step in expanding the iProspect network. Wasabi Analytics will help us to upgrade our offering in two ways, firstly by helping our clients to unlock the full potential of their assets: websites, applications and first party data by optimizing collect and measurement on their own ecosystem. Secondly by providing them with a full understanding of their digital marketing performance, covering both ad and site centric fields, from the first advertising touch to conversion.”

Sébastien Manaches, CEO of Wasabi Analytics added: "The opportunity for Wasabi Analytics to join forces with iProspect France came at the perfect time, we are very excited to be joining a team that shares a common data marketing philosophy. With our combined strengths we will be able to extend and develop a unique offering, which is a huge win for our people and our clients.”

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For further information contact:

Sylvain Moulene
Director, Corporate Communications
Dentsu Aegis France 
T: +33 (0)1 41 16 17 80
E: sylvain.moulene@dentsuaegis.com

Aurélien LOYER
iProspect France Marketing Manager
T: +33 (0)1 14 16 67 38
E: aurelien.loyer@iprospect.com

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.

About iProspect

Founded in 1996, and with 3,000 employees across 52 countries, iProspect is among the world leaders in digital performance. In France it is represented by over 200 consultants and marketing experts based in Paris, Marseille, Lyon, Lille, Nantes and Toulouse, who accompany the development of regional, national and international brands. Services include: Data intelligence (data mining, site-centric & ad-centric measures, conversion optimization, data visualization, DMP consulting, and econometric modeling); SEO and content marketing; Programmatic solutions (Paid search, Social media, Video, Display, Native advertising) and lead generation. In 2015, RECMA named iProspect the world's top search & activation network. www.iprospect.fr

About Wasabi Analytics

Founded in 2009, Wasabi Analytics is a company specializing in web analysis of the French market. The company helps its clients set up site-centric data collection platforms and leverage these to improve their digital asset targets. Wasabi Analytics services include: Implementing data collection platforms, from the definition of indicators to the creation of dashboards; Analyzing data and researching growth potential; Optimizing conversion rates.