Dentsu Aegis Network Expands Its Data and CRM Portfolio in Australia Through Acquisition of WiTH Collective

Dentsu Aegis Network today announces the acquisition of award-winning digital experience agency, WiTH Collective, adding extensive scale and capability to the group in Australia in the areas of creative data and customer relationship management (CRM).

Founded in 2010 and based in Sydney, WiTH Collective is one of the leading and most awarded digital experience agencies in Australia, with a strong team of 75 people servicing a list of blue chip clients in the market. Similar to Dentsu Aegis, WiTH Collective’s broad range of services are focused on the intersection of technology, creativity and data.

Speaking of the acquisition, Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “As a data-led, creative CRM business, WiTH Collective operates in a sweetspot for the marketing industry right now. All businesses must improve their data capability and how that informs communications. Bringing WiTH Collective and its impressive management and agency team into the group enables us to accelerate our transformation in this area in Australia and to continue producing high quality work for clients.”

Following the acquisition, WiTH Collective will retain its own branding and founders Justin and Dominique Hind will continue in their current roles of CEO and COO respectively. Both will report into Simon Ryan, CEO of Dentsu Aegis Network Australia and New Zealand (ANZ).

Simon Ryan, CEO of Dentsu Aegis Network ANZ, said: “WiTH Collective has an enviable position in market, with an impressive client list and a strong reputation for excellence as a data-led, creative CRM business. WiTH Collective’s capabilities mirror our plans and ambitions in the CRM space and our businesses share an understanding of where media is going in the digital economy. Together, we will help clients to navigate and succeed in this ever-changing landscape.”

Justin Hind, Co-Founder and CEO of WiTH Collective said, “Dominique and I see becoming part of Dentsu Aegis as the next major chapter in the evolution of WiTH Collective. We’ve always aspired to become a major force in modern, future focused, digital and data driven marketing and CRM. Being part of the Dentsu Aegis network will allow us to accelerate that for the agency, our clients and the wider Dentsu Aegis group. We also discovered that both organisations have very similar corporate values and aspirations. Our team couldn’t be more delighted and excited about what the future holds for all of us.”

WiTH Collective won B&T’s ‘Direct Marketing Agency of the Year’ and Mumbrella’s ‘Direct Agency of the Year’ awards in 2015 and was acknowledged in the ‘BRW Fast 100 2015’ list. It was also named Campaign Asia-Pacific’s ‘Australia Digital Agency of the Year’ and ‘Australia/New Zealand Specialist Agency of the Year’ in 2014. 

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For further information contact:

Laura Green-Wilkinson
Marketing & Communications Director APAC
T: +65 9115 7617
E: laura.green-wilkinson@dentsuaegis.com

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.