Dentsu Aegis Network Expands Digital Capabilities in Taiwan with the Acquisition of WIS
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Dentsu Aegis Network today announces the acquisition of WIS Performance Media Inc. (known as “WIS”), a leading digital search and performance agency in Taiwan. WIS will become part of Dentsu Aegis Network’s performance agency iProspect in Taiwan and will jointly be known as iProspect WIS. The acquisition of WIS will double iProspect’s scale in the market and further strengthen the network’s foothold as the largest international media, digital and creative communications group in Taiwan.
Established in 2005, WIS is one of the leading search marketing resellers in Taiwan for the small to medium sized enterprise (SMB) category and an established Google analytics partner. WIS is well positioned to support iProspect in the rapidly expanding digital marketing and performance media arena. With a 100-strong team, the agency provides full service digital performance services for 1,500 clients across a range of diverse brand verticals.
Joining the iProspect WIS leadership team is Simon Wu, Founder and General Manager of WIS, who will be responsible for client development and overall business strategy and planning. Simon will report to Carrie Tsai, iProspect Managing Director.
Nick Waters, CEO Dentsu Aegis Network Asia Pacific, said: “The combination of WIS and iProspect creates a clear market leader in search and performance media in Taiwan. Adding to our leading positions in media, digital marketing, and advertising, all under one cohesive management structure, we are able to offer clients in Taiwan best in class integrated services to deliver the right brand communication solutions. We aim to continue building from this strong position.”
Ruth Stubbs, iProspect Regional CEO Asia Pacific, added: “The prospect of integrating a business with the local reputation and capability of WIS under a single unit is an exciting opportunity. With WIS coming on board, we can further cement the iProspect vision of becoming the world’s most influential digital performance agency, while maintaining global consistency without compromising local knowledge, adaptability and innovativeness – exactly what we need to stay ahead of the competition.”
Simon Wu, Founder and General Manager of WIS, said: “For the past decade, WIS has grown to become a company with a solid foundation and reputation in Taiwan and we want to take it to the global stage. The opportunity for WIS to join forces with iProspect Taiwan came at the perfect time and we are very excited to be part of a global network that has the resources, advanced tools and latest industry best practices to scale our operations internationally.”
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For further information contact:
| Pei Xuan Lim Regional Communications Manager Dentsu Aegis Network Asia Pacific T: +65 6501 1693 E: PeiXuan.Lim@dentsuaegis.com |
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists.
About iProspect
iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates. Partnering with clients such as General Motors, adidas, Neiman Marcus, American Express, Hilton Worldwide, The Gap, Nokia, Disney and many others, iProspect has been named the “Best Agency for Performance Marketing” by iMedia, and represents more retailers on Internet Retailer’s Top 500 List than any other agency. iProspect is the first truly global digital performance marketing agency, with 3,200+ employees in 84 offices across 52 countries. For more information, visit www.iprospect.com or follow us on Twitter @iProspect.