Dentsu Aegis Network Acquires Leading Digital Agency Magnetix in Denmark

Dentsu Aegis Network today announces that it has signed an agreement to acquire Magnetix A/S (“Magnetix”), a leading digital, direct marketing and award winning agency in Denmark. The completion of this acquisition is subject to regulatory approval. Known as Magnetix – Linked by Isobar, the agency will be integrated into Isobar’s existing brand in Denmark and form a new management structure of Isobar in the Nordics, to bolster the offering of its existing businesses in Denmark, Finland, Norway and Sweden.

Founded in 2000 and headquartered in Copenhagen, Magnetix has grown to become a leading digital and direct agency in Denmark by creating new standards for customer relations based on industry insights and intelligent use of technology. With a team of 130 digital experts, the agency provides full-service digital to international clients, including ECCO, Coloplast and Tivoli Gardens among others. Magnetix’s key capabilities include digital communications, e-marketing, eCommerce and web solutions, CRM and customer loyalty programmes.

Following the acquisition, Martin Bochineck, Magnetix Founder and CEO, and Christina Rind Helsbro, Magnetix COO, will lead the entire Isobar offering across the region. They will report directly to Paal Fure, CEO of Dentsu Aegis Network Nordic.

Jean Lin, Global CEO of Isobar said: “We are excited to welcome Magnetix to Isobar - their full service brand commerce offering and consultative approach will complement the great creative capabilities currently across Isobar in the Nordics. Magnetix’s focus on driving business through strategic, scalable and data driven solutions also perfectly fits our global mission as an agency that transforms businesses through the creative use of digital”.

 Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe added: "I am deeply impressed by what Christina, Martin and their talented team have created, and with them on our team, we will raise our digital services into the Champions League class. Magnetix allows us to help our clients to manage data on their customers at an unprecedented high level and translate this into customised solutions that will increase sales and customer loyalty. It will be another important step in the direction of 'A Segment of One', where all communications target each unique individual instead of large segments of homogeneous consumers. With Magnetix, it is now our plan to strengthen our Nordic eCommerce capability and become the No. 1 digital agency in the region.”

Martin Bochinek, Founder and CEO of Magnetix commented: “We are excited to be joining the innovative Dentsu Aegis Network and building the new Isobar in the Nordics. We found a partner that is focused on accomplishing on a global scale what Magnetix is working to achieve in Denmark and the Nordic region.“

“Through this partnership, Magnetix will empower its talent, clients and ideas through a global network that is strongly aligned with our mission,” he added.

‑ ENDS ‑

For further information contact:

Judith Weiand
Director Corporate Communications NCE
T: +49 611 9788 424
E: judith.weiand@dentsuaegis.com

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists. 

About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,500 digital pioneers in over 70 locations, across over 45 markets worldwide. Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

 About Magnetix

Magnetix is an integrated direct and digital agency. We set new standards for customer relations based on insight and intelligent use of technology. Ever since Magnetix was founded in 2000, we have stubbornly insisted on integrating a digital agency’s focus on creating customer contact, with a direct marketing agency’s focus on retaining it. We have always believed that the Internet’s capacity to connect all the people on our planet should be combined with the dialogue marketing principles of personalisation, relevance, timing and effect. That is what has made us different, to put it mildly. We bring together .NET developers, UX experts, marketing strategists, art directors, copywriters and dialogue architects with one vision in mind: to put the customer first and to set new standards for how well, how quickly, how profoundly and how durably you can create relationships between companies and their customers.