Dentsu Aegis Network Acquires Fractal, India’s Leading UI/UX Design Agency

Wrapping up 2016 as one of the largest digital teams in the country

Dentsu Aegis Network today announces the acquisition of Fractal Ink Design Studio Pvt Ltd (“Fractal”), the leading experiential design studio in India, which will join the network’s award-winning digital agency – Isobar, and be rebranded as “Fractal Ink Design Studio - Linked By Isobar”. The acquisition will add significant scale to the agency’s expertise in mobility and user experience, the most in-demand disciplines in the market. In addition, it will bring together a team of 1,000 digital experts, one of the largest in India, including the combined Isobar team and the existing network digital brands iProspect, WATConsult and Dentsu Webchutney.

Established in 2010, Fractal specialises in user experience and user interface design (UI/UX) and digital design strategy services for major clients including Aditya Birla Group, Raymond, Idea group, MetLife, Times Network and Axis Bank. It is amongst the top three largest design studios in India, boasting 65 digital experts operating from Mumbai and Bangalore.

Recently, Fractal was awarded the title of “India's Best UI/UX Design Studio” by POOL, one of India’s leading design magazines. Its innovative design work has also been recognised by CII Awards, having won various awards in 2014 and 2015 including the Interaction Design – Consumer, Home and Personal in the Internet of Things category.

Tanay Kumar, CEO, Co-founder and Creative Director of Fractal, will join the Dentsu Aegis leadership team in India and will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. Co-founders Geeta Suthar, Hemant Suthar and Priyanka Agrawal will also continue in their roles as part of the management team.

Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia, said: “Fractal is the leading digital design studio in the country that provides not only the mobility and UI/UX design capability, but also has an ideal combination of technology and creative services. Given the impending explosion of Internet of Things, wearables and mobile, this unique skill set will add to the group’s status of being digitally ahead in India.

“Today, Dentsu Aegis Network’s digital share in India is three times that of the market average and this will help us continue on our journey of being the leading digital group as well as bring us closer to our mission of being the second largest agency group in India by end 2017, overturning – for the first time – the existing ranking which has historically been in place for over 80 years in India,” Ashish added.

Jean Lin, Isobar Global CEO, said: “To deliver immersive Brand Commerce experiences that close the gap between brand inspiration and transaction, we need passionate talent with strong in-market design capabilities. Fractal is a highly reputable digital design studio in India and having them on board further strengthens our local mobile and experience design capability. We are very excited to welcome the Fractal team on board as part of the Isobar global family.”

Tanay Kumar, CEO, Co-founder and Creative Director of Fractal, said: “We have come a long way in the last 6 years in establishing ourselves as leaders in the digital design and strategy space. Dentsu Aegis Network is the fastest growing group in the country and has demonstrated a strong momentum not just in terms of growth, but also in their culture and values. Its strong presence around the globe as well as their shared vision towards the digital and connected world will allow us to tap into latest industry best practices and tools as well as scale our operations geographically.”

-ENDS-

 For further information contact:

Pei Xuan Lim Regional Communications Manager Dentsu Aegis Network Asia Pacific T: +65 6501 1693 E: PeiXuan.Lim@dentsuaegis.com

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. www.dentsuaegisnetwork.com

About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,500 digital pioneers in over 70 locations, across more than 45 markets worldwide. Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and four Asia-Pacific Agency Network of the Year Awards over the past five years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. 

About Fractal

The kernel of Fractal Ink Design Studio’s ethos is high-quality experience. For our clients, we design their digital experience across the entire spectrum from defining their business objectives to delivering digital products that bring their users closer to them. As strategic partners to our clients, we help them meet business goals and enable meaningful conversations with each of their stakeholders. We streamline business processes saving time and effort by handholding them through their digitization journeys.

At the end of these journeys lie the online experience of the ultimate users. We strive wholeheartedly to understand and serve their needs through UX/UI strategies that increase engagement and enhance brand experience. With over 600 major projects under our belt, we have been consistently rated highly for our work, including winning the Pool magazine award for “India’s best UX/ UI agency” in 2015 and various CII Awards for user experience design.

Our team of 6 designers has become more than 65 in the last 6 years and are primed for rapid growth by leveraging the latest technologies in the digital space. The company is headquartered in Mumbai with a presence in Bengaluru.