FOX Sports Films announces CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE premiering on FOX
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LOS ANGELES - FOX Sports Films announces today a new documentary CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE, an inspiring film spotlighting the dominance of Polynesian athletes in the sport of football. Executive produced by and featuring Miami Dolphins quarterback and pro-bowler Tua Tagovailoa, the film takes a deep dive into the pillars of Polynesian culture — faith, family, hard work and mentorship — and explores why these cornerstones drive unrivaled success on the field and create positive impact in their communities.
Premiering Easter Sunday, April 20 (2:00 PM ET) on FOX, CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE is presented and sponsored by Gillette and co-produced by GOAT Farm Media, P&G Studios, a division of Procter & Gamble, dentsu entertainment and SMAC Entertainment.
“FOX Sports is honored to partner with Tua Tagovailoa to celebrate the incredible Polynesian athletes who have made an indelible mark on the sport of football,” said Barry Nugent, Vice President, Development and Original Programming, FOX Sports. “The film is a powerful celebration of faith, pride, perseverance and heart and furthers our commitment to telling impactful stories that resonate beyond the game.”
With a notable number of Polynesian players reaching the NFL, they have been All-Pros, All-Rookies, Super Bowl Champions, Pro Bowlers, and Hall-of-Famers. Beginning with Hawaii State Champions, moving to elite college football powerhouses, and into Super Bowl-winning NFL teams, CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE features standout players sharing their personal stories firsthand, direct and unfiltered. Joining Tagovailoa are Detroit Lions All-Pro offensive tackle Penei Sewell, Los Angeles Rams star wide receiver Puka Nacua, former University of Arizona offensive lineman and top 2025 NFL draft prospect Jonah Savaiinaea and nationally recognized football prospect Chris Henry Jr.
“I’m proud to share insight on what makes our Polynesian culture so special,” said Tagovailoa. “We have a rich heritage of success in football. I’m grateful for the legends who paved the way, inspiring us current NFL players to believe our dreams were possible, and humbled to help mentor and inspire the next wave of Polynesian stars in the sport. I hope football fans will find it inspirational.”
Through a blend of archival footage, candid locker room conversations and emotional family moments, the film reveals first-person intimate stories of how heritage fuels performance and passion, and tenacity defines each athlete. Viewers will gain insight into Tagovailoa’s rise from youth football in Hawaii to star NFL quarterback, Sewell’s family sacrifices after immigrating to the U.S. to pursue his football dream, and Nacua’s record-setting rookie season and deep connection to faith and family.
“The significant contributions of Polynesian athletes to football, along with the rich cultural values that drive their success, were a perfect fit with Gillette,” said Kimberly Doebereiner, Head of P&G Studios. “Gillette believes in the importance of mentorship, a deeply held value in Polynesian culture on and off the field. At P&G Studios, we always look for compelling stories that connect our brands to people and culture in meaningful ways.”
In addition to serving as presenting sponsor of the film, Gillette provided a grant to the athletic program at Oahu-based high school, Kahuku, ensuring an exceptional generation of young athletes has the equipment, facilities and coaching tools they need to succeed.
Cathy Boxall, Global Head of Entertainment, dentsu said, “Dentsu entertainment is all about connecting culture to commerce for brands, and when you fuse that with the community-binding power of sport, you can create something truly special. While sport is universal and brings people together across continents and languages, some places exhibit such a dominance and obsession within a certain sport that it creates a fascinating connectivity that just has to be retold. With this documentary, we zero in on the Polynesian culture, but we hope to expand on the series and explore other similar phenomena around the globe.”
CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE is co-produced by GOAT Farm Media, P&G Studios, dentsu entertainment and SMAC Entertainment. Executive producing the film, in addition to Tagovailoa, are Scotty McKnight and Caleb Grow with GOAT Farm Media, Kimberly Doebereiner, Anna Saalfeld, and Peter Ries for P&G Studios and Gillette, and Michael Strahan, Constance Schwartz-Morini and FredAnthony Smith from SMAC Entertainment and Dan Discenza, Susan Jerrell and John Pollak from dentsu entertainment. Ariana Rotstein, Carl Hansen, Michael Vayder and Rita O’Dea from FOX Sports serve as producers. McKnight also serves as the film’s director with multi Emmy award-winning director of photography, Logan Cascia.
FOX Sports Films is dedicated to presenting captivating global sports documentaries through an unconventional and entertaining lens. Working with FOX Sports’ league and conference partners, the brand produces original programming, connecting live sports events to sports culture.
For more information, visit FOX Sports Press Pass and follow @FOXSportsPR on X.
About FOX Sports
FOX Sports is the umbrella entity representing Fox Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture businesses Big Ten Network and the UFL and a licensing agreement that established the FOX Sports Radio Network.
About P&G Studios
P&G Studios develops and produces powerful stories and compelling narratives, to foster relevant connections where P&G brands fit naturally. P&G Studios has been a driving force behind projects like Beyond the Gates (CBS), Oscar ® Shortlisted Coded: The Hidden Love of J.C. Leyendecker (Paramount+), A Radical Act: Renee Montgomery (Roku), Fair Play (Hulu), TIME Women of the Year, the powerful Queen Collective Films (BET), and the launch of the Seneca Women’s Podcast Network. P&G Studios, in addition to one of the strongest portfolios of trusted, quality, leadership brands, is one of the many innovative ways the Procter & Gamble Company (NYSE:PG) serves consumers around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About GOAT Farm Media
GOAT Farm Media is a sports storytelling company specializing in partnering with the world’s premiere athletes and brands to deliver raw, authentic narratives directly to fans—Straight From The Source. The company is redefining how athletes and fans connect across all media platforms by building an unfiltered ecosystem that empowers athletes to share their stories, thoughts, and opinions through original shows like DRAFTED, REARVIEW, THE WARNER HOUSE, and more. In collaboration with FOX Sports Films and NFL star Tua Tagovailoa, GOAT Farm Media produced the Sports Emmy-nominated documentary TUA, further cementing its mission to spotlight powerful, athlete-driven stories that transcend the game.
About dentsu entertainment
Dentsu entertainment is a specialized practice within the dentsu group, involved in the development, financing, production, distribution, and marketing of IP, across movies, TV, anime, gaming, and more. Ongoing projects include Angry Birds Movie: 3, among a robust slate of scripted and unscripted film and TV.
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. Dentsu, Innovating to Impact.
About SMAC Entertainment
Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive, Constance Schwartz- Morini, and Pro Football Hall of Famer and Emmy Award-winning television host, Michael Strahan, to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC produces a diversified slate of film and television content, with projects set up at primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, Audience Network, and Nickelodeon, as well as Prime Video. In addition, SMAC has engineered multiple clothing brands including Collection and MSX by Michael Strahan, two men’s clothing and accessory lines available at Men’s Warehouse and JCPenny; MSX by Michael Strahan for NFL as well as Erin Andrews’ licensed sportswear collection, WEAR by Erin Andrews.
Contact:
Joanna Salini