Dentsu Creative 2024 CMO Report: OUT NOW

Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity. 

You can download the report here.

Key insights include 79% of respondents agreeing that marketing is a key driver of business transformation, with 83% of CMOs believing that creative ideas can transform businesses and 81% seeing creativity as more mportant to their business than ever. 

 Use the report to find out:  

• Is your thinking in line with the rest of the industry?
• Will your marketing investments pay off? 
• Where could you look next for inspiration?