Dentsu Aegis Network strengthens Mobile and Digital capabilities with acquisition of Pontomobi in Brazil
Published on:
- Pending regulatory approvals, leading digital agency will become part of Isobar -
Dentsu Aegis Network today announces the signing of agreement to acquire Pontomobi Tecnologia Informatica’s (“Pontomobi’”) mobile marketing business, a leading provider of mobile solutions in Brazil and Latin America. The acquisition is subject to regulatory approval. Following completion of the deal, Pontomobi will become part of Isobar, Dentsu Aegis Network’s global digital agency, and will be branded “Pontomobi – Linked by Isobar”.
Pontomobi’s mobile advertising unit, Hands, will remain independent following the transaction.
Founded in 2007 by CEO Leonardo Xavier and three partners, Pontomobi delivers a comprehensive range of tailored mobile marketing solutions, including consulting and strategic planning, mobile design, cross-platform development of applications, sites and games, to its roster of global clients. The company is headquartered in Sao Paolo with additional offices in Belo Horizonte, Brazil. Leonardo Xavier and the Pontomobi leadership team will continue in their roles following the acquisition.
"Being part of Dentsu Aegis Network will help us to grow faster and allow us to expand our services and client roster exponentially. Through our new connection with Isobar, and its innovative and creative DNA, we will have unparalled advantages and access to proprietary tools and specialisms to help us deliver even greater business results to our clients,” said Leonardo Xavier.
"As mobile’s usage and consumer base continue to grow in double digits in Brazil, mobile is quicky becoming the centre of customer engagement and commerce. The acquisition of Pontomobi will help drive growth and specialist excellence across our network and the region in this critically important growth area,” said Abel Reis, CEO, Dentsu Aegis Network Brazil.
“Pontomobi’s demonstrated excellence in mobile marketing is a natural complement to Isobar’s leadership in innovation and brand commerce. The addition of Pontomobi to the Isobar network will provide even greater convergent solutions for our clients as we continue to expand our offer in Latin America and Brazil,” said Jean Lin, Global CEO, Isobar.
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For further information contact:
| Belle Lenz Communications Director, Americas T: +1 646-742-5029 E: belle.lenz@dentsuaegis.com | Kirsten Doddy Global Head of Corporate Communications T: +44 207 070 7751 E: kirsten.doddy@dentsuaegis.com |
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists.
About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,000 digital pioneers in over 70 locations, across 43 markets worldwide. Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and three, Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.