Dentsu Aegis Network realigns Brazilian operations to build on continuing success
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mcgarrybowen São Paulo established to power creative solutions
In the latest strategic move to invest in and build its key agency brands globally, Dentsu Aegis Network, the first truly global communications network for the digital age, today announces the creation of mcgarrybowen São Paulo through a new alignment of its Brazilian operations.
mcgarrybowen São Paulo is created following the strategic review of Dentsu Aegis Network’s capabilities in Brazil, which recently acquired a majority stake in the full service agency, NBS. In total Dentsu Aegis Network Brazil now has over 1,000 employees delivering creative, digital and integrated solutions for clients across Brazil.
Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA said: “Brazil is a high priority market for us, driven by exceptional talent. With our continuing growth, the coming together with Dentsu and recent acquisitions we have the oppurtunity to realign our agencies so we continue to deliver the best solutions for our clients.
“mcgarrybowen São Paulo has been created by aligning AGE Isobar with the mcgarrybowen network. Their shared philosophy and focus on creating iconic advertising campaigns based on big organising ideas that build business is a perfect match.
“Also, AgenciaClick Isobar continues to be a centre of digital excellence and innovation globally, the heart of Isobar in Brazil and is the headquarters of Isobar Latin America, using the power of digital to deliver the best ideas to change our clients businesses.”
Gordon Bowen, Founder, Chairman, and Chief Creative Officer of mcgarrybowen said: “Opening in São Paulo is a critical and terrific next chapter for us. Brazil is an incredible market—it’s a worldwide hotspot for creativity, talent and innovation, and I’m thrilled to welcome this talented offering to our family and extend new reach to our clients around the world.”
Carlos Domingos, CEO of mcgarrybowen São Paulo: “It has been wonderful getting to know Gordon and the mcgarrybowen team and it’s great to have a business partner who ‘gets it.’ Both mcgarrybowen and AGE have a shared culture — one that is talent-rich and wholeheartedly believes in delivering clients silo-free, holistic solutions. We are thrilled to join this wonderful agency family!”
- ENDS -
For further information contact:
| Louise Evans | Marina Tunes |
| Global Director of Communications | Communications Brazil |
| T: +44 7920 492400 | T: +55 11 37593611 |
| E: louise.evans@dentsuaegis.com | E: marina.tunes@dentsuaegis.com |
Notes to Editors:
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum - and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i - Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.
About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 3,000 digital pioneers in 67 offices, across 40 markets worldwide. In 2013 Isobar won over 170 awards, including 18 Agency of the Year titles and we have won two consecutive, Asia-Pacific Agency Network of the Year Awards. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
About mcgarrybowen
mcgarrybowen is a global, full-service, integrated marketing communications agency network headquartered in New York, with offices in Chicago, London, Düsseldorf, Shanghai, and São Paulo. The Agency was founded in 2002 on a simple request to clients: “give us your biggest problem.” Over the decade since, mcgarrybowen has grown to become one of the most successful agency start-ups ever, earning “Agency of the Year” honors from Advertising Age in 2009 and again from both Advertising Age and Adweek in 2011. Famous for big, organizing ideas and iconic storytelling, mcgarrybowen counts some of the world’s most admired companies as its clients, including Disney, Verizon, JPMorgan, Procter & Gamble, Mondelez, Kraft, Mariott, Pizza Hut, Dr Pepper Snapple Group, Chevron, Crayola, Sears, and United Airlines. www.mcgarrybowen.com • facebook.com/mcgarrybowen • twitter.com/mcgarrybowen