Dentsu Aegis Network extends digital capabilities in the Czech Republic with acquisition of Adexpres Group
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Dentsu Aegis Network today announces that it has signed an agreement to acquire Adexpres.com s.r.o. (“Adexpres Group”), a leading independent group of digital agencies in the Czech Republic.
The acquisition of Adexpres Group - incorporating digital media expert Adexpres, creative agency Bistro, social media specialist Bistro Social and app development studio Mobile Internet - will further expand Dentsu Aegis Network’s digital capabilities in the market, gaining a competitive advantage in Central and Eastern Europe.
Founded in 2008 and headquartered in Prague, Adexpres Group provides a full range of services across online media planning and buying, creative, mobile, social and search. Led by CEO Jan Galgonek, the group’s strong team of 90 digital specialists provide broad expertise to a portfolio of leading clients including Ceska Sporitelna, McDonald’s, Heineken, GlaxoSmithKline, Hero, AMC Networks and others.
Following the acquisition, the Adexpres Group will be merged into Dentsu Aegis Network Czech Republic & Slovakia and will continue to be led by Jan Galgonek who will report into Petr Chajda, CEO of Dentsu Aegis Network Czech Republic & Slovakia.
Lars Bo Jeppesen, CEO of Dentsu Aegis Network, Nordics, Central & Eastern Europe said: “I have been very impressed by the innovation, the digital capabilities and the management in Adexpres. This is truly a business, who understands the reconfigured media landscape and is prepared for the digital economy. The acquisition of Adexpres Group will accelerate our digital service offering for the benefit of all our client in the Czech Republic and across the Central Eastern cluster.”
Petr Chajda, CEO of Dentsu Aegis Network Czech Republic & Slovakia added: “We are delighted to welcome Adexpres Group to our network. With a strong track-record of delivering a holistic approach to communication, this acquisition will enable us to combine best-in-class integrated services with strong digital capabilities within a single operating model. Adding Adexpres Group to our network will generate added business value for our clients and open up new opportunities in the Czech Republic and within the region.”
Jan Galgonek, CEO of Adexpres Group added: “At Adexpres, we share the same culture, a great passion for innovation and vision of business transformation in the digital era. We are very excited to become part of a highly talented and enthusiastic team in advertising and communication in Czech Republic and one of the most experienced and pioneering full-service agencies worldwide, with passion for digital communication.”
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For further information contact:
| Judith Weiand Director Corporate Communications Nordics, Central & Eastern Europe Dentsu Aegis Network T: +49 611 9788 424 E: judith.weiand@dentsuaegis.com |
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists.
About Adexpres Group
Established in 2008 and headquartered in Prague, Adexpres Group is a leading independent group of agencies in the Czech Republic specialised in online media planning and buying, creative, mobile, social and search. In 2014, Adexpres acquired creative studio Bistro, mobile app development studio Mobile Internet and social media agency Bistro Social, growing to a team of 90 specialists and the most distinctive and comprehensive advertising agency in the Czech and Slovak markets.