Dentsu Aegis Network acquires digital performance agency abaGada, and launches iProspect in Israel

Dentsu Aegis Network today announces the acquisition of abaGada Internet Ltd (abaGada) - a fast growing digital performance marketing agency in Israel. abaGada will become part of Dentsu Aegis Network and transition towards operating as iProspect - Dentsu Aegis Network’s global digital performance agency. The acquisition establishes iProspect’s network in Israel in addition to expanding Dentsu Aegis Network’s breadth of media and digital capabilities in this dynamic and innovative market.

Established in 2010 and headquartered in Tel Aviv, abaGada has quickly grown to become a leading digital agency in Israel, a market recognised as an incubator for technology advancements and digital product development. Offering a full range of multilingual marketing services including advanced Pay Per Click (PPC) management, Search Engine Marketing (SEM) and Optimisation (SEO), Display, as well as social and creative solutions, abaGada’s main clients include Google, KIA, Bezeq International, and Issta.

abaGada’s CEO and co-founder, Eyal Chen, will continue to lead his successful business and dynamic team of 22 employees in his new role of CEO of Dentsu Aegis Network, Israel, reporting into Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East.

“This acquisition marks another important step in the continued growth of Dentsu Aegis Network and the reach of our digital capabilities,” said Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East. “With advanced services, a high level of technology products and expertise delivered to globally renowned brands and partners, abaGada is a highly successful business that is both strategically and geographically suited for our global network.”

“Bringing abaGada into iProspect enables us to scale our brand presence in the crucial high tech Israeli marketplace, adding another dimension to our global digital capabilities. We look forward to welcoming Eyal and the whole abaGada team to iProspect,” said Ben Wood, Global President of iProspect.

Eyal Chen, CEO of abaGada said "We are looking forward to joining Dentsu Aegis Network and offering our digital marketing services and technology to more global brands. Our dynamic team will act as the conduit between the innovative Israeli market and Dentsu Aegis Network’s and iProspect's global network, whilst continuing to provide our clients with the highest value in digital marketing."

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For further information contact:

Kirsten Doddy
Global Head of Corporate Communications
Dentsu Aegis Network
T: +44 7979 537 995
E: Kirsten.Doddy@dentsuaegis.com  

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum, and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. 

About abaGada

abaGada is a leading digital marketing agency, founded in 2010 and based in Tel Aviv, Israel. AbaGada's technology and expertise enable it to offer a wide range of digital marketing services for leading local and international brands, with focus on digital media strategy, search marketing and social media advertising solutions.