AI-based evaluation and analysis for causality between ESG activities and financial performance
ESG actions important for a company are extracted from big data.
![](https://assets-eu-01.kc-usercontent.com:443/1b0a1ebe-1ab1-01cc-03e7-f509e79fb2c0/b6ad5c75-8972-4d21-a5ac-61ec04e459aa/img_analysis01.jpg)
Given the rise in ESG investments by investors and rising tendency of consumers and other stakeholders to purchase ESG-conscious goods, moves to promote ESG management are gathering pace among Japanese companies. However, it is a real challenge to verify the actual impact ESG efforts have on performance, as it’s usually the result of a combination of factors. This makes it difficult to decide on which measures to prioritize, as well as explain to stakeholders. CALC *1 is a technology that can extract direct factors and causes among in-data related factors (able to perform causality analysis)—difficult to estimate using conventional analysis methods. If ‘causality between certain ESG efforts and eye-catching performance indicators’ can be visualized using a network diagram, this reveals the ‘key points in specific measures’.
*1: CALC is a registered trademark of Sony Corporation. CALC is an AI technology developed by Sony Computer Science Laboratories. As per the three-company alliance agreement, it is provided by Sony Computer Science Laboratories, Koozyt, and Information Services International-Dentsu (ISID).