Lorraine Kinsella
Head of Amplifi/Group Trading Director, dentsu, Ireland
Lorraine heads up our Media Investment division Amplifi, which oversees all client media expenditure which totals in excess of €110 million in billings.
She joined the business as a TV buyer in Vizeum back in 2004, moved on to become a TV Manager, then moved to Zenith for over 4 years before making her way back to the dentsu family in early 2015, taking a position as Group Head of Investment.
Lorraine has enjoyed playing a key role in shaping the Trading and Investment direction of dentsu, Ireland, she launched the Amplifi brand internally in early 2018 and is extremely passionate in promoting a clear and understood dentsu Trading Vision, approach and process.
