Global advertising spend is forecast to recover to 5.8% growth in 2021 to reach US$579 billion, based on proprietary dentsu data from across 59 markets. This follows a decline in ad spend of -8.8% in 2020.
Prior to this, the global ad market had been growing for 10 consecutive years since the financial crisis of 2009 at an average of 4.5% each year. Based on the top 13 ad markets, a significant increase is expected in Q2 2021 versus 2020 on a like-for-like basis.
While Q1 2021 will grow by 2% year-on-year, this will increase to 13% in Q2 compared to the same period in 2020, when lockdowns went into effect in many countries.
Download the Ad Spend report from January 2021 to find out more.
