0
impressions with a reach of over 96.6 million
0
increase in brand consideration
0
lift in brand favourability
Challenge
Mozilla came to Fetch to help launch their new Web browser, Firefox Quantum. The challenge was to drive awareness of the Quantum browser, which is ethical, responsible, and now crazy fast.
The target audience was “conscious choosers,” consumers who are community-minded, tech-forward, and make purchasing decisions based on their values.
Solution
Using the campaign tagline ‘Fast For Good’, Fetch designed a multi-platform media strategy. This included publications including The Washington Post, and Reddit.
On TV Fetch created a content tie-in commercial during the popular cyber thriller TV show, Mr. Robot. Out-of-home efforts concentrated on getting users to places they loved faster.
Result
29% increase in brand consideration.
19% lift in brand favourability.
2bn impressions with a reach of over 96.6 million.
Carat: Vodafone X
How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.
dentsu X: IKEA
How we stopped interrupting what people were interested in and became what they were interested in
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.