0
earned media impressions
0
users in the first week
0
awards won
Challenge
As the second season of Westworld came to an end, HBO wanted to give fans a reason to talk about the show, even when it wasn’t on air.
360i created The Maze, a fully immersive Amazon Alexa voice game that allowed fans to navigate Westworld using only their voice.
Solution
With 36 voice actors, 11,000 lines of script, 60 player-gernerated paths 32 ways to die and two hours of unique gameplay, The Maze is the most ambitious and immersive voice game created to date.
It was produced with the show’s creators and talent Jeffrey Wright and Angela Sarafyan.
Results
In the first week, over 10,000 fans tried to solve The Maze and the game generated over 500 million earned media impressions thanks to Easter eggs hidden in the game just for press.
The Maze pushes the boundaries for voice device content, bridging the gap between new technology and the oldest form of storytelling.
To play and explore Westworld for yourself, simply say “Alexa, open Westworld.”
360i HBO The Maze
Carat: Vodafone X
How Vodafone capitalised on TikTok's exploding growth for their Youth product, Vodafone X.
dentsu X: IKEA
How we stopped interrupting what people were interested in and became what they were interested in
Thursday 20 June:
Winning in the digital economy
Winning in the digital economy: Trust, ethics & transparency.
Friday 21 June:
It's a wrap
It's a wrap: Highlights from the week in Cannes.