Consumers declined to switch service providers during the pandemic, but was it just the calm before the storm?
In this week's episode, Media Consultant, Ian McGrath, Account Director, Olwen Inglis, and Research Lead, Claire O'Rourke, discuss recent findings from Dentsu Consult's research into consumer behaviour and triggers around switching utility and energy suppliers.
Find the article on The Irish Times here
Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
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