Decades of evolution deliver increasingly sophisticated search results

Search engines have found out a lot about our buying habits over the last 20 years but it’s just the beginning. This week David O'Riordan, head of paid search at Dentsu and Maeve Larkin, agency development manager at Google discuss the evolution of search over the past 20 years and look at where it's headed to in the future.

Find the article on The Irish Times here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.