2021 Ctrl Alt Delete For Marketing?

As cookies phase out, we can reimagine the execution and measurement of marketing efforts for the better. In our final episode of 2020, a year like no other, Ciaran O'Kane, CEO of WireCorp, returns to look at what the future holds for marketing in 2021 and how we can navigate digital fragmentation on a changing web.

Find the article on The Irish Times here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.