This week on #InsideMarketing, we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether advertising has been dominated by left brain thinking and what that means for long term growth.
Orlando Wood tells dentsu’s Dave Winterlich that society, and advertising, is turning inwards and becoming self-obsessed.
To read the related article click here
Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
All episodes of Inside Marketing are available on Soundcloud, Spotify, Apple, and Google