Does reputation matter to consumers when they shop with brands?

Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important, and how brands can enhance theirs.

Article available here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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