Internationally, Digital Audio is big business, but is it underutilised in the Irish Advertising industry? This week, we're joined by Rob Timony, Business Director in audioXi, and Carole O Dwyer, of Digitize New Media, to find out the true power that utilising this medium can have for brands - from the art of audio to the science of digital media buying, tune in for more insights on this dynamic channel and grab your audience by the ears!!

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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