Pioneering creative intelligence - a data driven approach to creative delivery and optimization.

In this week’s episode of Inside Marketing, David Lenny, Head of New Product at Dentsu Aegis, discusses the importance of creative intelligence for brands, its role in driving sales, and how ad tech has evolved to deliver a more holistic approach for campaigns.

You can also catch David's article in the Irish Times here

Inside Marketing is a Podcast and content series brought to you by Dentsu Aegis Network and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.