Branded content adds to the narrative for TV advertising

Back on the agenda thanks to its high brand perception among viewers, branded content is fast becoming a business necessity! This week on #InsideMarketing, Sinead O'Connor, Head of Storylab and Philip Kampff, MD of Vision Independent Productions discuss the benefits of branded content, it's effectiveness and how it's evolved from luxury to necessity. 

When done right, branded content can be a highly valuable marketing tool, but there's seven deadly sins you need to avoid if you're to succeed! Check them out in Sinead's article for The Irish Times Here.