0
activation index for those who saw OOH
0
like index for those who saw OOH
0
purchase stimulation index in Budapest
Challenge
BelVita wanted to introduce the new „softy” product for Hungarians and demonstrate the product advantage of softness by using special OOH solution.
Solution
We fully branded a tram stop at the most crowded square in Budapest and equipped it with soft seats. This way we made people’s waiting time truly comfortable and were able to demonstrate the product’s benefits.
Result
All independent post buy indexes were increased compared with the client’s previous OOH campaigns.