0
were sent to people waiting at bus stops
0
of the target group was reached in Budapest
0
a passersby saw the posters on average
Challenge
The challenge was many-faced: implementation of an OOH campaign that reaches the target auidence in a special way and bypasses the visibility barriers and ad noise surrounding us.
Solution
A traditional CLV campaign supplemented with Beacon technology, which sent a notification to people who were within a 100 meter range of the posters about the new parfume.
Results
We sent over 260 000 notifications during the 2-week-long campaign period to people’s phones, out of which seven thousand were opened.
TV and Radio Common Broadcasting
Vodafone
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Increasing engagement with digital banking
Erste Bank
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems