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higher sales than the KPI
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higher post engagement rate than that of other video posts
Challenge
Introduce a new product to the market while reaching a sales volume which is high enough to keep the premium product position.
Solution
A digitally driven integrated campaign using memes, online videos and other brave social content to generate engagement, starring a granny as the ultimate epitome of home made food.
Impact
Reached extremely high engagement rate and sales KPI just 12 days into the campaign.
TV and Radio Common Broadcasting
Vodafone
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Increasing engagement with digital banking
Erste Bank
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems