Challenge

Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now.

Within a couple of years of diagnosis, most ALS patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.

Solution 

In partnership with AI and voice specialists, BWM Dentsu created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

To launch this life-changing program BWM Dentsu recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.

Result

Over 900 million earned media reach. 

Week one: Over one million organic video views. 

By week two: Over 41 million people joined the conversation online. 

Over 680 articles globally. 

Over 500 patients joined the program in the first month alone.