Innovating human experiences to move hearts, impact business & improve society
As we evolve in a world driven by technology and optimisation, the human perspective is at risk of being lost. So Dentsu Lab, dentsu’s innovation proposition, takes a creative R&D approach to human behavior and technology, to design experiences that move people.
Since launching ten years ago, Dentsu Lab Tokyo has revolutionized the intersection of technology and creativity, solving societal challenges and creating visionary expressions that touch hearts and minds. The talented international team of dreamers and innovators, equipped with cutting-edge technology accelerate clients’ growth while making a profound impact on society. The first global Labs open in London, Amsterdam, Warsaw, Mumbai and Bengaluru in 2024, with further international Labs planned for 2025.
The team takes an outlier’s perspective to open up new possibility and find new answers through play. The future isn’t just on the horizon, with Dentsu Lab’s global vision, it is here and now, ready to transform the world.
Over the past decade, Dentsu Lab has been responsible for some of the network’s most renowned innovation projects. These include ‘All Players Welcome’ which uses technology to free the creative potential of those living with disabilities; ceremonies of international events, and the use of algorithms and data visualisation to enhance sports experiences.
Why Choose dentsu Lab?
Positively impact society
Labs operates with a focus on projects that positively impact society and business and It does this through a creative R&D approach that designs experience that move people
A proven solution
Labs has a track record of projects and R&D from small scale projects to major global events like the Paralympic Opening Ceremonies, and internationally recognised award-winning work like Project Humanity.
Agility & Scalability
Dentsu Lab is backed by a global network of SME’s within the Dentsu network who can be engaged as projects require and carry them through to launch and subsequent growth.
Tangible metrics
The creative technologists who work for Labs have a deep understanding of both technology and human behavior, and are focused on creating impact that really matters.
