安索帕被评为Gartner 2021年全球营销代理商领导者

全球权威咨询研究公司Gartner发布2021《魔力象限：全球营销代理商》报告，安索帕连续第七次位列“领导者”行列。安索帕卓著的执行能力与前瞻性再次获得认可。

此次报告共评估了16家数字营销代理商。安索帕在产品服务、销售执行、以及市场反应能力与执行力方面的优势成为我们此次获得Gartner“领导者”的关键因素。

Gartner阐释："全球营销代理商是致力于为全球化品牌制定和执行营销战略的服务提供商。这些代理商将其战略营销服务与一系列互补性产品服务组合，以支持客户的需求。一个代理商的特定服务组合与竞争优势通常与其作为传统广告、直效营销或数字代理商，亦或作为商业咨询或系统集成商的本源相关。"

电通创意全球首席执行官兼安索帕全球执行主席林友琴（Jean Lin）表示，"安索帕在全球范围内提供驱动品牌和体验转型的能力，使我们继续在Gartner魔力象限收获赞誉。我们很高兴Gartner认可我们专业咨询级别的策略与创新技术能力。我们将继续秉持承诺，为客户提供以创意为导向的解决方案。"

Source: Magic Quadrant for Global Marketing Agencies, Gartner (March 2021)

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Gartner, Magic Quadrant for Global Marketing Agencies, March 16, 2021, Jay Wilson, Laurel Erickson, Ewan McIntyre

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