dentsu China appoints Mimi Lu as Media Strategy Partner

dentsu China has appointed Mimi Lu Strategy Partner for dentsu media. In her new position, Mimi will lead strategy across the iProspect and Dentsu X media brands, working alongside the product, technology & marketing effectiveness teams to evolve groups strategic product and future facing solutions.

Mimi has extensive communication strategy and media planning experience, most recently as Head of Strategy for OMD China, and previously in multiple Strategy roles at PHD and Initiative across China and Australia. Mimi has been behind some of most prominent global brands including PepsiCo, Unilever, Estée Lauder Companies, Lindt & Sprüngli, Rémy Cointreau, Beiersdorf, Disney Studios, Google and Converse. A self-confessed strategeek, Mimi loves to find solutions via the intersection of media, technology & behavioral data.

Her work has been recognized globally as #14 most successful campaign by WARC 100 and has won various industry awards including Campaign Digital Media, MMA Global, MMA China & Festival of Asia.

"Mimi joins dentsu at the most exciting time as we continue our transformative development to create and deliver truly integrated strategic offerings for our clients through dentsu’s connected media, creative and CXM service lines in China.  Mimi’s progressive tech-enabled strategic approach makes her the perfect candidate to lead the strategic development of iProspect and Dentsu X into a new era. Mimi’s arrival to not only bolsters our strategic leadership but brings added depth in data, technology, and innovation. She has long been a trusted partner by large scale clients and is a well-versed architect of the holistic-multi touchpoint approach brands need to break through and succeed in the China market. " Deric Wong, CEO, dentsu China. 

"I'm thrilled to be joining dentsu. There's an immense depth of capability, talent, martech innovations and an incredible client roster. dentsu Media’s ability to access the wider dentsu group’s capabilities to bring innovative consumer experiences to life is what any strategist these days want in their arsenal. I look forward to the great work that is to come. " Mimi Lu, Strategy Partner, dentsu Media, China.