Dentsu Debuts at Campaign China Summit with Outbound Strategies

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The Campaign China Summit was successfully hosted in Shanghai under the theme "Borderless Possibilities: Fueling Global Expansion." It brought together industry leaders to explore the evolving landscape of Chinese brands expanding internationally. Stephanie Li, SVP of dentsu China Outbound Business Growth, took center stage in a panel discussion, moderated by Lana Zhang, Head of Market Platform of Merkle China. The session featured insights from leading professionals across industries such as new energy, smart home appliances, automotive, and real estate services, shedding light on both the opportunities and challenges Chinese enterprises face on the global stage.

Lana Zhang, Head of Market Platform of Merkle China (1st from left)

Stephanie Li, SVP of dentsu China Outbound Business Growth (3rd from left)

While discussing the main topic Building a Solid Foundation: Essential Preparations for Brands Going Global, dentsu underscored that successful internationalization goes beyond mere business expansion—it requires a systematic strategic transformation. Brands must strike a balance between technological innovation and cultural relevance, ensuring alignment with local market dynamics and evolving consumer preferences. In an era defined by digital disruption, companies should resist the temptation of trend-driven digital investments. Instead, Dentsu advised brands to adopt tailor-made solutions that support sustainable business growth and localization. The session also featured compelling case studies, offering valuable insights into how Chinese brands can navigate the complexities of global marketing.

Leveraging decades of expertise in serving both global and Chinese brands, dentsu Customer Experience Management (CXM) introduced a comprehensive, one-stop service model designed to empower businesses at every stage of their globalization journey: 

  1. Brand Positioning & Strategy – Market research, competitor analysis, and strategic consulting
  2. Traffic Acquisition – Website development, SEO, performance marketing, social media engagement, content marketing, and consumer insights
  3. Customer Experience – Cross-border e-commerce, private domain optimization, localized operations, and marketing automation
  4. Conversion Optimization – Purchase analytics, promotional performance enhancements, product recommendation engines, and AI-driven customization
  5. Retention Operations: Retention and churn management, media mix modeling, customer surveys
  6. Loyalty Management: Loyalty enhancement programs, sentiment monitoring.

Dentsu CXM Five Steps for “OUTBOUND”.

"Globalization has entered an era of precision farming," remarked Stephanie Li, SVP of dentsu China Outbound Business Growth, "As Chinese brands continue to expand their global footprint, building agile ecosystems through strategic partnerships is key. Dentsu is committed to deepening industry-specific expertise and delivering customized growth engines to support diverse sectors."

To know more about brands outbound solutions, please contact contactchina@dentsu.com.