Driving digital transformation, Dentsu Aegis Network announces the appointment of Sarah Si as Head of Global Media Partnerships & Chief Digital Transformation Officer

Dentsu Aegis Network today announces the appointment of Sara Si in a dual role as Head of Global Media Partnerships for Amplifi and Chief Digital Transformation Officer.

A leading figure in the marketing industry, Si has more than 20 years experience with senior expertise covering strategic development, media management, negotiation and key account development. She joins Dentsu Aegis Network from Dior China with previous roles including Vice President for GroupM China, Managing Director for MEC, as well as CEO for Dentsu Aegis performance digital brand, iProspect.

Susana Tsui, CEO for Dentsu Aegis Network China said: “As China’s media landscape continues to change, we continually look for ways to drive greater value and innovation at pace for our clients.  Sara is a vibrant leader who really understands how digital channels can accelerate brand growth. I’m delighted to welcome her to our team.”

Based in Shanghai, Si will report to Tsuyoshi Suganami, President of Amplifi China. Commenting on the appointment, Suganami said: “Having worked with Sara previously, I am pleased that she will continue her journey with Dentsu Aegis Network, leading one of the fastest growing areas of our business. Sara brings a wealth of experience in building media and digital partnerships and a deep passion for innovation.”

“I am truly thrilled to rejoin Dentsu Aegis Network at this exciting time” added Si. “My decision was hugely influenced by the innovative mindset from all the leadership team here, and the integrated operating model that supports the development of digitally-focused and cross-media products. I look forward to driving partnerships that will add value for our clients.”

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