Amore Pacific extends media partnership with Carat in China

South Korean beauty and cosmetics conglomerate Amore Pacific has opted to extend Carat's media remit in China without a pitch.

China is the largest and fastest-growing overseas market for Amore Pacific. In 2021, the dynamic group has taken huge leaps in digital transformation, market insight and focused R&D, delighting Chinese consumers with a flurry of new brands and products through borderless new beauty experiences that emphasize equality and individuality. 

Carat China is tasked as the strategic planning and buying agency for Amore Pacific in China, with an increased focus on digital transformation. 

Ami Qian, Carat China CEO said: "This renewal highlights how our partnership with Amore Pacific is maturing beyond just media planning and buying to play a more strategic role in helping them achieve their transformative ambitions in this critical market. Amore Pacific is Korea's most significant beauty and cosmetics brand. They are revolutionizing the role brands in this category can play in consumers' lives; this makes me incredibly proud and optimistic for our journey ahead together."

This announcement comes after a run of successful China market new business wins and retentions, including TCL, UGG (Deckers Outdoor) and TCP Red bull.