Dentsu Creative Wins Annual Partnership with TCL Industrial

Dentsu Creative (dentsuMB) Shanghai office recently won TCL Industrial’s 2022 brand strategy business mandate after rounds of pitching with a few agencies. 

TCL Industrial, a well-known brand, serves consumers across the world with a full range of intelligent technology products and focuses on providing intelligent terminal products and services with a commitment to becoming the world's leading intelligent technology corporation. To call for the pitch this time, TCL Industrial hopes to outline a distinctive brand image through communicating a rich brand story, successfully launch the new brand slogan, and eventually attract consumers while achieving long-term ROI.

In this regard, Dentsu Creative's pitch team communicated with TCL Industrial to understand the strategic goals of the projects and the brand’s future long-term planning. By analyzing and gaining insight into TCL Industrial brand and market trends, Dentsu Creative formulated an overall strategic plan for brand revamping for both domestic and overseas markets. At the same time, as a global creative agency network, Dentsu Creative impressed the client team with the art of building a brand and the power of coming up with a creative idea, as well as the boundary-breaking creative concepts and passion throughout the whole proposal process.

With our unique understanding of the culture and landscape of the world of modern communication, our commitment to creating the best products and the most relevant creative solutions, we hope to help our clients win more communities and the long-term trust and support of consumers, and transform brand buzz into a sustainable vitality of brands in intelligent terminals. 

Keita Ishikawa, China CEO of Dentsu Creative said: “Taking this opportunity, Dentsu Creative as the agency network for TCL Industrial is looking forward to creating more synergy with dentsu’s CXM Service Line who is the agency network for TCL Technology, to accelerate the building of an even more integrated marketing ecosystem for TCL Group.”