Cindy Lee
Chief Executive Officer, Dentsu Creative East China
Cindy drives future growth of the team, leveraging her exceptional agency and client experience. She is committed to building a differentiated offering around Strategy and Innovation, Brand Design, Creative Commerce, and Content, all underpinned by the team’s unique culture and talent to deliver unparalleled, world-leading integrated creative experience offerings.
Cindy joined Isobar (now Dentsu Creative) in July 2017 and served as Managing Partner since March 2020. Prior to Isobar, Cindy worked at Trio since 2010 in numbers of client servicing roles and played a pivotal role in the Trio Isobar integration. With the integration of dentsu's creative brands, she was appointed Chief Client Solution Officer of Dentsu Creative China in 2022, recognizing her exceptional agency and account management experience.
Cindy has been trusted to serve some of the company‘s key clients, including Yum China, PepsiCo, Danone, Hershey’s, HALEON/GSK, Master Kong, and Cowell Health.
Never content with the status quo, Cindy’s hunger to continuously innovate has been recognized on many occasions, most notably with the 2017 Campaign AOY‘s Greater China Account Person and dentsu China’s Top 3 Vision & Values STAR.
It was her belief that being a successful business leader in China requires deep insights into the market, persistent curiosity, openness to innovation and fearlessness in the face of change. That is what makes Cindy a reliable partner, who always strives to bring solutions to the challenges facing the clients or her team.
