Dentsu Aegis Network China appoints Sara Si to President of Amplifi China

Dentsu Aegis Network today announces the appointment of Sara Si as President for Amplifi China. A leading figure in the marketing industry, Si has more than 20 years experience with senior expertise covering strategic development, media management, negotiation and key account development.  She re-joined Dentsu Aegis Network in 2018 from Dior China with previous roles including Vice President for GroupM China, Managing Director for MEC, as well as CEO for Dentsu Aegis performance digital brand, iProspect.

Michelle Lau, CEO for Dentsu Aegis China said; “A highly respected and inclusive leader, Sara is the right person to lead Amplifi through its next phase of growth, ensuring Amplifi continues to deliver value and innovation to our clients through collaboration and partnership with our brands.”

Lisa Wei, Chief investment officer for DAN China is leaving the business next month after nine years to join her family in the U.S. Lau added “I’d like to thank Lisa for her dedication and vision, as a colleague and friend. She has been a huge part of our success and has driven significant value for our clients.  However, especially during these times, family has never been more important and we wish her all the best.” Lisa Wei said:  "Dentsu Aegis has built a leading position by combining strong agencies with the support of media investment products and services that make advertising work better for our clients. Sara is already a big part of our success, and since rejoining the business again in 2018 she has helped to strengthen our position.”

Si adds: “I’ve worked in the media industry through some of its most significant transformations and I know there are many more exciting changes to come. I am proud to be leading the team responsible for making the most of these opportunities and leading transformational media investment strategies that drive growth for our clients in China”

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For further information contact:

Sarah Weyman
Chief Growth Officer

Dentsu Aegis Network China

T: +86 182 1766 4304

E: Sarah.Weyman@dentsuaegis.com