Challenge

Since 2000, modern science combined with unprecedented local, national and global action has delivered record progress, with malaria deaths cut by over 60%, saving almost seven million lives.

Despite the progress, malaria remains one of the leading causes of childhood death. In 2015 there were over 212 million cases and 429,000 deaths from malaria. Since January 2017, Dentsu Aegis Network have supported Malaria No More to make the big leap towards ending malaria for good.

Our achievements in reducing malaria are not a given and require renewed investment and attention. In particular, the increasing emergence of drug-resistant forms of malaria and insecticide resistant mosquitoes threatens our hard-won progress to date.

Solution

Since January 2017 Dentsu Aegis Network have supported Malaria No More to continue the move towards ending malaria for good. The partnership is global and stretches until the end of 2020. The main focus of the partnership is on establishing the “Creative Collective”, an alliance of agencies to help make malaria history.

There have been a wide range of Dentsu Aegis agencies involved with the campaign including Carat, who assisted with initial messaging work; Vizeum, who worked on audience and media planning and Isobar, who created and designed the  #MalariaMustDie website. Amplifi and Posterscope were also engaged to deliver pro bono online, print, TV and outdoor media coverage in India, the UK, Nigeria, Kenya and Australia.

Result

Built by a broad alliance of agencies inside and outside dentsu network, the campaign reached 1 billion people to exert pressure on political leaders.

This strategy came through when world leaders pledged to halve malaria by 2023 with an additional capital infusion of USD $4.1 billion into the Global Fund.

This work was undertaken as part of Dentsu Aegis Network’s partnership with the United Nations and our commitment to the Common Ground initiative.

Find out more about the Common Ground initiative.

Isobar : Draw the Line Against Malaria

Most recently, dentsu international has set up a powerful multi-platform collaboration of dentsu agencies in Africa, Europe and the US asking young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call on leaders to end malaria in a generation.  The Campaign Creative and Strategy is lead by Isobar.

• Digital platform showcases a fresh new universal visual language made up of lines, symbols and patterns, called ‘Muundo’ - for a digitally connected generation.
• The ‘Draw The Line Against Malaria’ campaign is part of dentsu’s $5 million pro bono partnership with Malaria No More UK and commitment to the UN Sustainable Development Goals.
• The World Health Organization (WHO) has warned that disruption to malaria diagnosis and treatment could lead to thousands of additional deaths across the African continent.

Read more here