November 18th-19th, Zurich
We are proud to announce that dentsu will be Gold Sponsor of Automa+ 2024, the 2-days closed-door networking congress which gathers leaders and pioneers of the pharmaceutical sector, taking place in Zurich on November 18th-19th. Industry leaders will come together to explore cutting-edge technology, digital transformation, and strategies that are reshaping healthcare.
On the first day of the event, Alexandra Trudnowski, CSO EMEA & Head of Dentsu Health DACH and Kent Groves, Head of Dentsu Health EMEA and Global Head of Health Strategy, will open the conference with their session: "Transforming Healthcare Communications Using Evolving GenAI and Technology Supported Strategy"
Alexandra Trudnowski, CSO EMEA & Head of Dentsu Health DACH
Kent Groves, Head of Dentsu Health EMEA and Global Head of Health Strategy
Alexandra Trudnowski and Kent Groves will delve into how integrated, patient-centric strategies, powered by GenAI, data, and technology, can drive real-time optimizations in healthcare communication.Through Scrolling Therapy, a patient-centric globally recognized case study, they will showcase how healthcare organizations can reimagine their strategies to create significant value for both patients and healthcare professionals. Together, they will take you on a transformative journey, illustrating how dentsu teams collaborate seamlessly to deliver measurable value, genuine support and impactful solutions for patients, caregivers, and HCPs.
Dentsu Health: Innovating to Transform Healthcare
As dentsu's health-specialized practice, Dentsu Health leverages the global network of dentsu’s powerhouse brands to deliver comprehensive healthcare marketing transformation across Media, CXM, and Creative. Through our Strategy & Insights, Creative, Media, Products & Innovation, Health Consulting, CXM, and Data & Analytics services, we empower healthcare organizations to unlock their potential and address critical challenges for transformative health outcomes.
If you're attending Automa+, be sure to join us at the opening session or visit us at booth #33! Discover how dentsu can support your organization in navigating the future of healthcare. Our key experts, Jens Nef and Laura Felbecker, along with Alexandra Trudnowski and Kent Groves, will be available throughout the event for insightful discussions.
Can’t Attend? Then contact us at connect-dach@dentsu.com to connect with us and explore how we can work together to drive innovation and patient-centric solutions in healthcare.