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The Year of Impact | dentsu 2025 Media Trends

For the last 15 years, dentsu’s annual media trends report has become the most sought-after trend forecasting report in the industry. In The Year of Impact | dentsu 2025 Media Trends report we share our insights into generative AI’s developments, the new territories of storytelling, the quest for quality across the value chain, and the increasingly uneven distribution within the media landscape. We explore the opportunities, challenges, and intricacies of ten trends expected to deliver impact in consumers’ lives, for the businesses’ bottom lines, and for society in 2025.

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