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The Gen Z Effect: Shaping the Year of Impact

Gen Z isn’t just navigating the media landscape; they’re rewriting the rules. The Gen Z Effect: Shaping the Year of Impact explores trends in content creation, consumption, and connection, drawing insights from dentsu’s 2025 Media Trends report. Featuring perspectives from dentsu and Imagen Insights, it highlights AI-powered content, algorithmic planning, and niche communities driving influence.                           

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